An online shop is popping up everywhere now and this should not come as a surprise since the Internet is now an indispensable part of our lives. However, setting up an online shop can seem like an overwhelming task, especially for those of us who can’t even use Facebook properly. Nonetheless, you don’t have to be a tech-genius to start an online shop and here are a few simple ways to do so.

The first thing you should consider is whether  best online shopping in pakistan   you want to create an online shop on eBay. All you need to do is to sign up for an eBay account and start selling. Everything is taken care of and you have access to a large market. However, you will also face stiff competition because there are probably at least hundreds of other sellers selling the same kind of product. Therefore, your product has to be extremely unique or else it will only be lost amongst the crowds.

If you want to stand out and appear professional, having your own website is a good way to go. If you also want to avoid dealing with any technical matters whatsoever, then consider paying someone else to set up your website for you. There are many companies online that can set up a professional-looking, fully functional online shop for you within a few days. Of course, be sure to shop around for the best company that will fulfill all your eCommerce needs.

However, if you have made your peace with technology and can handle the more technical aspects of the Internet, then you might want to consider setting up everything by yourself. The first thing to do is to register for a catchy and memorable domain name. This will be the address of your online shop so be careful when choosing it. You will then need to rent out server space with a web hosting company. Just think of this as renting out a shop lot for your online business. Make sure you look around for the best rates and check that the company does not have a bad reputation of frequent downtimes (i.e. times when your shop cannot be accessed).

Next, you will need to install a software on your online shop which will display your products and manage all transactions. The easiest way is to install WordPress which is a content management system. It will give you access to a wide variety of eCommerce-related themes and plugins which you can use to set up your online shop. Themes define the general layout and appearance of your shop, while plugins add features to increase functionality, such as a shopping cart system, and inquiry forms. You can opt to include Google Checkout or PayPal which will ensure that all online transactions are secure.

We are all very well-versed with online shopping. How it suddenly took off in a big way in the 1990s and the e-commerce industry was more or less formally established. We know how online shopping became more popular as compared with offline shopping, because the former saved consumers time, energy and money, and gave them variety in return. It has become one of those revolutionizing phenomena in the world – the ones that suddenly take over and impact everything, leaving the world to wonder how it existed without it!

However, with its countless advantages comes one glaring question – how safe is online shopping? Despite its huge popularity, there have been cases of fraudulent activity. And these, more often than not, make sceptics of us normal people, and discourage us from engaging in this convenient phenomenon. So how does one get around it?

There are always checks and balances in place in these situations, and one simply needs to be aware of the ones related to shopping. You could begin by doing some substantial homework on the websites you intend to shop from. There are many websites that offer reviews of such things, and it’s always better to know what the general opinion is about where you’re shopping from. You could also check out the range of products a website is generally known for.

Once you have a general idea about the website, make sure you are aware of the personal information you are sharing, and how exactly it is going to be used. Privacy policies of websites come in handy in such cases, as online shopping can be tricky in this respect. Once you’re satisfied with the online privacy policy, get a sense about the exchange information. When you shop online, make a note of delivery schedules, shipping mechanisms, exchange policies and terms and conditions. Most websites often have a ‘FAQs’ tab that offers this information.



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