Online Shopping Mall – The Good and Bad

The internet is playing an increasingly active role in retailing goods and services. You can now shop online for books and CDs, hardwares, flowers, greeting cards and other gifts, travel and booking hotels, insurance and groceries.

The main problem about selling over the  best online shopping in pakistan  internet is that you cannot feel, try or try out most products over a modem link. You cannot even see goods conveniently, given the time it takes to download graphics and the relatively low resolution of images. This is not a problem where you are buying by specification, rather than by look or feel and it is those kind of goods that are currently selling best.

A second problem has been the security of online credit card transactions – there have been a few well publicized cases of credit card fraud and of hackers accessing lists of card numbers. In practice, improvements in security seem to have made online shopping as safe as telephone or mail-order transactions. If you buy from well-known and established firms, you should not have any problems. If the firm doesn’t have a high street presence, make sure that they give a postal address and telephone contact number.

The two big attractions of Internet shopping are price and convenience. Online shops tend to be cheaper than high street stores – partly because they have fewer overheads, partly because this is an intensely competitive area. You can compare the prices for the same item in half a dozen online stores in minutes – or get ShopSmart to do it for you (see opposite) – something which could takes hours in the high Street.

As with mail order, there are delivery costs, but these are normally offset by discounts. Even where online shopping is not cheaper than going to the store, the convenience can make it worthwhile. At Tesco, for example, online and in store prices are the same, and there’s a delivery charges. However, if the alternative was to get a taxi, or take time off from work or from other things that you would rather do, the cost is negligible.

You will find links to several thousand online retailers and marketing organizations, covering a very comprehensive range of goods and services. I’m not sure what you can’t buy online yet, as so far, I’ve found everything I’ve wanted to get! In general, the smaller firms use the Web for advertising rather than selling. They take orders by fax, phone or email, with payment by cheque. This is largely because of the high cost of software for handling secure credit card purchasing over the Web.


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