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Music Advertising and marketing – The Essentials of an Effective Music Press Kit

As a struggling independent musician in a very competitive over-crowded market place it really should be left unsaid that you need to have to stand out from the crowd. There are many strategies to do this. There is music publicity, radio promotion, comprehensive tour presence, and the almighty music advertising and music promotion. You want to get your message out there –period.

Finding your music marketing message out there is one factor but finding the proper message out there is a different. Your expert image as an independent artist is of the utmost significance in order to rise above the sea of competition. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Typically, musicians will use either a regular print music media kit, a digital press kit (DPK), or an on line EPK (Electronic Press Kit). But just how professional and convincing are they?

A frequently asked query that I get all the time from my independent artists and musicians is which kind of press kit must we place together? Which sort of music press kit performs most effective and is most impressive and powerful? The answer to that query depends on a few points.

What I imply by this is that I suggest building and keeping two types of press kits — either a print or digital music press kit, and an electronic press kit. The explanation for this is very simple. Specific media outlets, labels, venues, music management organizations, and so on. favor a print press kit or digital press kit with your complete blown CD so it can be listened also on higher efficiency stereo gear to get the complete impact of your music and its production qualities. Others choose not to have their office congested with piles of press kits, and their preferred process is just reviewing your music on-line.

For the reasons just noted, we advocate you do a print or digital press kit and have 1 on line as properly. There’s genuinely nothing to generating an on the net EPK so why not have it available. There are a handful of really fantastic EPK solutions out there and they expense just a couple of dollars per month. But I am placing an emphasis on the reality that an EPK (Electronic press kit on the web) is not adequate. You still should have the regular print or digital press kit in your music promotion arsenal.

It is notable to mention that your Music press kit is most likely your most useful promotional tool and it requirements to be taken extremely seriously. Other than your CD and reside functionality it is generally the initial impression of you as an artist that labels, venues, and other music media outlets will receive. There are numerous graphic art firms that specialize in the preparation of media promotion kits that you may want to think about if your budget permits. If not, for a couple of dollars, a little creativity, and time and effort, you can do it your self. best queen tribute band are the standard components of a print press kit and Electronic press kit, and the skilled indicates by which to go about it.

In your traditional print music press kit version the components to incorporate are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a skilled eight- x ten- black and white glossy promotional photo, media feature articles and press releases, album evaluations and quote sheet, your complete length – extended play, or professionally recorded demo CD, an market CD-one sheet, a business card and professionally labeled envelope. The supplies necessary are heavy stock paper, portfolio cover, big envelope, address labels, company cards, and your 8- x 10- glossy photo. Now here’s how to go about placing the print press kit together.

COVER AND LETTER OF INTRODUCTION:
Your skilled music press kit must have an impressive cover. This should include things like a photo of the artist, artist’s name, and artist’s make contact with data. Sort of like the cover of a book. You should also incorporate a cover letter of introduction. This need to introduce you as the artist stating briefly a little about yourself. Don’t get too precise in this letter you can leave that for the bio and other media which you will consist of.

Make positive you address the letter to one particular specific individual – – being individual is vital. It offers the look of a non-cookie cutter appear and that you feel this media outlet, label, venue, or music agent has significance. Make certain that either at the top or the bottom of this letter you have included your complete make contact with data or your artist’s representative’s make contact with details. The cover letter must be inserted just inside the kit’s cover prior to any other facts. The make contact with data need to also be included at the bottom correct on every web page in the music promo kit.

Artist or Band Biography:
The subsequent page or what would really be the first informational page of the music media kit would be your artist biography web page. Right here you ought to incorporate a brief history of the artist or band, a small about every member if it’s a full band. This should be no longer than one particular web page and should really not be a long drawn out history of the band but just a brief synopsis of what you have achieved and where you plan to go. A lot more importantly, you must incorporate items like considerable shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and may perhaps raise you above other individuals in terms of recognition and development. Keep it straightforward, concise, and meaningful. If there are no writers among you or your buddies than we very advocate getting your band bio written for you by a professional music copywriter. It is so critical and it must be skilled.

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